Turn your passion into a business Start Up Loan

Starting a business based on your passion can be far more rewarding than being employed, as you’re free to chart your course based on doing something that you love. But, starting a business isn’t easy. You may have to work long hours, and you may not make much money in the early days. That can be tough on your mental health, which is why basing your business on a passion can be a real advantage.

Having a sense of purpose and building a company around something that you love can help make any necessary sacrifices more bearable. It may help keep you motivated when times are tough and make your victories even sweeter because you’ll be taking steps to feed your passion and fulfil your mission.

What is entrepreneurial passion and purpose?

Entrepreneurial passion is the emotion that you feel for what you love to do as an entrepreneur. A study published in the Academy of Management Review in 2009 defined it as “consciously accessible intense positive feelings experienced by engagement in entrepreneurial activities associated with roles that are meaningful and salient to the self-identity of the entrepreneur”.

Entrepreneurial purpose, on the other hand, is the reason why you’re running your business. It’s the mission you set out to help the people you want to serve and the impact you want to achieve. Put simply, passion is what shapes your initial idea, and purpose provides the motivation to keep going.

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