Chemist-turned-entrepreneur Harvey Haoyuan Yu founded Starryink, leveraging Taobao to sell his cold brew ink. Crochet enthusiast Jiayu Huang founded her Taobao store Beaubnana to modernize traditional hand-crochet by incorporating it into fashion. Watch to learn how Taobao has helped young entrepreneurs turn hobbies into businesses. Learn more about Taobao Maker Festival. The Taobao Maker Festival is an annual event in China celebrating innovation, creativity, and the entrepreneurial spirit of young creators on the Taobao platform, one of the world’s
largest online marketplaces. Launched by Alibaba in 2016, the festival showcases unique and unconventional products from independent designers, artists, and small businesses across China. With themes spanning art, technology, fashion, and lifestyle, the Taobao Maker Festival has grown into a dynamic blend of virtual and physical experiences, including interactive exhibitions, live performances, and immersive online shops. It not only highlights the vibrant talents of China’s youth but also reflects broader consumer trends and the rise of personalized, experience-driven retail.
